Competition and adaptation are two of the most important challenges referenced by convention centres today – factors that span all regions and facility types everywhere in the world. Flexibility and diversification are amongst the most the most logical and common responses to these challenges – and those used by many other sectors facing similar issues. The 2016 AIPC Annual Conference theme will address all of these areas head-on – and look at what the implications are for not only managers but also centre suppliers, owners and partners, both current and potential.
Conference content will look at the full spectrum of how centres can and are responding to changing conditions and increasing competition with sessions that will include:
“Future-proofing”: lessons and strategies from other sectors
A look at how other business sectors have coped with disruptive change and what lessons may have application to centres planning their future.
Flexible design for optimal facility utilization
Flexibility doesn’t just happen – it needs to be designed in, even though it may not be entirely clear what future demands will be. Here’s how progressive designers are approaching the challenge.
Designing for the future (German CB study)
Based on an intensive, ongoing study based on industry “megatrends”, this session will report on findings that relate to how centres can expect to evolve over the next decade.
Case studies in business diversification: facilities and services
Many centres have already taken the plunge into innovative revenue generation and market diversification. This session will explore the success and failures seen to date.
The future of events: how will new event formats change client expectations
Increasingly, it is delegate behavior that is driving event change – and planners are as much on the receiving end as driving the process. Here are their views on how a range of events are already evolving and where that will take us.
Technology: where do we go from here – separating fact from fiction
While technological development always has an element of surprise, many of the core features for the future are already set. How can this knowledge help centres direct their investments to optimal effect?
Achieving buy-in: practical outcomes from supporting government policy and community aspirations
Community support and awareness create a more positive operating environment – but they can also play a key role in business development by harnessing international affiliations. Here’s how industry leaders are doing this.
Centres as Community Assets: demonstrating broader community benefits from dedicated facilities
Many centres have distanced themselves from a community role in favour of focussing on attracting non-resident business – but being seen as a community amenity can pay big dividends when used effectively.
“Out of the Box”: spectacular success and failures that illustrate the possibilities
Sometimes it’s only the extremes that truly define the edges of possibility – here are some inspiring examples of how success stories and failures can equally instruct creative thinking in product development.